- Alex Hodler's Newsletter
- Posts
- Stop being boring in web 3
Stop being boring in web 3
90% of web 3 projects have scandalously bad marketing
The founders are totally clueless about marketing
Nothing's exciting; everything's boring, everything's complicated.
When I land on a project's website, I feel like shooting myself (figuratively speaking).
It's kinda like reading a long, super boring Wikipedia article, you know?
Personally, I see two issues with web 3 project websites:
1 - It's way too technical and challenging.
You need to talk to people as if they're 8-year-olds.
And that's what I do in my Newsletter.
I talk to you as I would to my little cousin, bro.
Why?
Because you don’t have the time to read and understand me.
So, you need to speak to people as simply as possible.
2 - I don't get what they're selling
They're talking about protocols, layers, Dapps, etc... painfully dull.
Even if I'm starting to understand,
It's way too convoluted.
No one's interested.
On the other hand, with Side.xyz, I get it easily:
I can launch my web 3 project in 3 clicks on the blockchain of my choice.
It's simple...
And on their website, there aren't 10,000 different sections.
So, in short, you just need to be entertaining and engaging.
Bring some fun into dull industries that take themselves way too seriously.
That was Alex.
Ciao!